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A BUSINESS-ORIENTED APPROACH TO EFFECTIVE WEB SITES
Because of the attractive potential of Web technology - such as its worldwide reach and ability to interact with users, and the apparent ease of building sites, many organizations are rushing headlong to establish Internet and intranet Web sites. But many are taking a haphazard approach, resulting in wasted money and, more significantly, lost opportunity.
The following sections present a business-oriented approach to planning, deploying, and refining your Web site. By addressing the factors identified in this process, you can take full advantage of the power of Web sites to maintain a competitive edge.
Reach new audiences
Sell products and services
Generate brand awareness
Increase customer satisfaction
Disseminate information
Understand the medium
Receive feedback
Automate business processes
Deploy your Web site
Design your site from a usability perspective and not merely from an aesthetic perspective
Build in the means to monitor and continually evaluate your Web site
Solicit visitor information
Market your Web site
To
leverage the existing marketing resources you can put
your website address
on
Press
releases
Company
Newsletters
Flyers
and Posters
Stationary
Advertisements
On-hold
Messages
Business
Cards
Brochures
Product
Packages
Promotional
Packages, etc.
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List with Online Information and
Directory Resources
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Search
Engines |
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Directories |
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Announcement
Sites |
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Award
Sites and "Cool Site Guides" |
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Banner
Advertising
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Putting
Advertisements in Electronic Publications
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Organizing
online events such as chats, surveys and contests
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Visiting
public domain message boards
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Using
Automatic tools
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Analyze
the results
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Number
of site visits and specific page visits per day
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The
size of the audience you are reaching
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Pages
that are most popular
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Pages
that are least popular
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Visitor
paths through the site
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How
users typically travel through your site
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Online
questionnaires and feedback
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Visits
derived from ad banners
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Which
banners and ads producing good or poor click-throughs
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Which
click-throughs are metamorphosing into revenue generating
business |
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Refine
and maintain your Web site
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Leverage
interaction to improve your site
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Establish
an iterative process to keep your Web site optimized
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Experiment
and monitor the results
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Make
changes and watch their effect
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Review
site marketing strategies
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Reconcile
your Web site strategy in the context of your overall business
strategy
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Stay
in tune with technology |
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Check
Availability of your Domain Name
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Please
enter the domain name you wish to Register, and
select the appropriate Domain Extension from the
dropdown
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CONCLUSION
A Web site can revolutionize the way you do business. It can
help you increase revenues, decrease costs, and build tighter
relationships with customers, employees, and business
partners. As you gain experience with your Web site, you can
continue to integrate it with your business, taking advantage
of its unparalleled reach and high level of interaction to
increase your competitive edge.
Establishing and maintaining a Web site can represent a
significant investment. To realize maximum return on that
investment, you'll need to plan your site carefully, design it
to take full advantage of the Web's unique capabilities,
market it effectively and refine it continually. This requires
expertise in a variety of areas, many of which are new to your
organization.
Fortunately, Designdon.com can provide you all the
above-mentioned services at a very reasonable cost. I have an
eager team of developers and designers who have worked on a
broadspectrum of platforms.
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